Built By Retailers For Retailers

In digital commerce, two paths converged to create something revolutionary. Kevin, with an extensive technical expertise building sophisticated PIMs (Samsonite, Fitbit, Skullcandy) envisioned a more elegant approach to managing product journeys. Paul, having built several fashion labels in Australia (Ben Sherman, Diesel, Mavi), grew frustrated with fragmented ecosystems of expensive platforms and third-party dependencies required to run efficient businesses.

Their shared revelation was profound yet simple: every e-commerce operation centres on the same essential data, yet existing systems force businesses to fragment, duplicate, and translate information across multiple disconnected platforms. The landscape was characterised by retrospective solutions bolted onto systems predating digital commerce.

"What if we could create a single unified system where data flows naturally throughout the entire product lifecycle?" they wondered. "The solution needed to be agnostic and modular for maximum flexibility."

This question became Unifyze's foundation—a bold reimagining of digital commerce infrastructure. They created a platform seamlessly integrating product information management, digital asset management, order processing, and inventory control within one cohesive system.

Their vision extended beyond consolidation. The platform needed to work effortlessly across all sales models: B2B, direct-to-consumer, marketplaces, and dropshipping. It had to eliminate complexity while enhancing capability—making onboarding straightforward and daily operations intuitive.

The result is Unifyze—delivering not just cost savings, but fundamental transformation in how businesses bring products to market. By unifying what others fragmented, Kevin and Paul created a platform enabling unprecedented efficiency, agility, and insight.

What began as shared frustration evolved into a powerful tool reshaping how businesses connect products with people in the digital age.